Hammer & Anvil VR: Trade Show Event Presence

The challenge

Hammer & Anvil was preparing for their first major trade show and needed to establish an event presence that would cut through the noise, attract the right audience, and communicate their brand story clearly. They weren’t just looking for a booth — they needed a holistic strategy that aligned messaging, visuals, and engagement touchpoints to make a lasting impact.

Our approach

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We partnered with Hammer & Anvil to develop a fully integrated trade-show experience, starting from the foundation of brand strategy and carrying through to execution. Our contributions included:

• Brand Strategy – Clarified positioning and identified what Hammer & Anvil should lead with to stand out at events.

• Key Messaging – Crafted clear, compelling messaging to anchor booth graphics and conversations.

• Thematic Direction – Developed an overarching creative concept that tied together the brand story, visuals, and interactive elements.

• Visual Tone – Established a bold and consistent design language to ensure cohesion across all touchpoints.

• Booth Creative & Design – Designed the booth experience, including artwork for panels, signage, and supporting materials.

• Vendor Collaboration – Worked closely with the booth vendor to align on artwork specifications and technical requirements.

• Handout Design & Content – Created both the messaging and the creative design for a show handout that reinforced brand story and provided take-home value.

• Contest Development – Developed all elements of a contest to drive engagement, including booth signage, landing page content, rules and regulations, and a winner release form.

• Print Coordination – Managed the handout production process to ensure flawless delivery.

The results

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Hammer & Anvil arrived at the trade show with a booth that not only looked great but worked hard for them — drawing attention, sparking meaningful conversations, and providing clear ways for attendees to engage further. From strategy to design to execution, every element worked together to strengthen their presence, communicate their brand value, and maximize their return on investment. As a result of their impressive and engaging trade show presence, Hammer & Anvil now has a significant database of warm leads to drive growth and awareness for their innovative product.